Special Section Mailing & Fulfillment -- Don't Blame Merlin
The importance of Merlin comes at a pivotal time. Its full deployment will have direct bearing on improvement of the postal service's delivery efficiency which, in turn, will aid in achieving ad mailer's ultimate goal: day-certain delivery.
The mix of mail has changed and the importance of Standard mail continues to grow. This long-sought achievement will bring untold new successes and increased growth to our direct mail business. Indeed, it's time to embrace change.
Robert B. Swick is director of data quality solutions for Pitney Bowes.