SourceLink Client Survey Finds Direct Mail Is Still the Top Marketing Channel
In tandem with the focus on direct marketing, 80 percent of all survey participants cited business intelligence/data driven marketing and campaign performance/marketing metrics as “most important,” “very important” or “important” for 2012.
“While customer acquisition, retention and profitability are traditional priorities across industries, it is an exciting time to be partnering with clients to help them evolve their multichannel approach, combine channels in interesting ways and leverage technology and data insights to engage customers and prospects,” says Judith Hemmel, director of customer intelligence. “The opportunity to heed the voice of the consumer has never been greater, and while the channels of communication will undoubtedly continue to evolve, nurturing a meaningful dialogue will remain the key to reaching marketing objectives.”
SourceLink creates results-driven communication solutions. Combining strengths in marketing analytics, data intelligence, technology and production expertise, SourceLink crafts and executes data-driven direct marketing and transactional document outsourcing solutions. SourceLink’s analytic and communication solutions improve marketing ROI through greater relevance and increased response. On the production side, SourceLink solutions reduce costs through more efficient operations and postal optimization.