Social Networks = Business --Morgan
Online networks accelerate and globalize the print buying process, and establishing a network requires one part social know-how and one part technical expertise. For example, LinkedIn, which claims to have more than 20 million registered users from 150 different industries, allows users to post career accomplishments and ask for “connections” for jobs or business introductions.
Listen to what Maria Popova said in the book, “Poke Me, It’s Real: Facebook, Interaction Benefits and the Future of Marketing” (at www.brandweek.com): “So, what’s in it for brands? Possibly the most sophisticated psychographic targeting system yet. Facebook profiles include basic demographics (age, gender), richer information (location, education, religious and political beliefs, relationship status, sexual orientation) and invaluable detailing that, if used smartly, can reveal a wealth of insight.”
Have I got your attention? Keep reading to learn the pros of getting connected.
Potential clients will come to you. When you establish a social network, you immediately gain access to leads who are looking for the specific services you provide. Users will opt-in to receive your updates—and you will be dealing with a warm lead instead of a cold call.
You will stay top-of-mind. By keeping an active profile and updating it regularly, you will be able to create brand awareness among print buyers. You can do this by showcasing your latest products and services, and by demonstrating your expertise by listing articles, Q&As, etc. The more you show what you know, the more they will keep coming back.
You can collaborate directly with your audience. By sharing content with print buyers, you give them the opportunity to provide invaluable feedback—in real time. Social networks make it easy for users to provide their thoughts on the services that you provide, and you will be able to manipulate your marketing strategy accordingly.