'Small But Mighty' Sleeved 9-Panel Roll Fold Promo: 60-Second Fold of the Week
This week, our spotlight shines on a smart little self-promotional piece from Adams Litho in Chattanooga, Tenn. Designed to show-off some of their new capabilities with a recently-installed UV press, the extra long nine-panel roll fold reveals bright imagery and a punchy message delivered in a rich black sleeve.
The unusual length and panel count is fun to unroll, and the size can be made efficient for both offset and for digital presses with a B2 sheet size capability. Enjoy this clever, compact solution!
Project Credits and Specs:
Folding Style: Nine-Panel Roll Fold with Sleeve
Print Production: Adams Lithographing Company, Chattanooga, Tenn.
Design: Brian Murphy
Paper: Sleeve: Neenah Astrobrights Epic Black 100# Cover; Insert: Classic Crest Solar White 80# Text
Size: Flat: 29.625" x 5.5"; Folded: 3.5" x 5.5"
Production: Insert printed 4/4 on a Heidelberg Speedmaster UV press, sleeve printed with two hits of opaque white and one hit of PMS 877 metallic. 250 qty.
Finishing: Sleeve: Diecut, score, tape. Insert: score, hand fold and insert into sleeve
Budget Rating: Moderate
Trish Witkowski shares her super-cool folding samples and helpful production tips. View the “60-second Super-cool Fold of the Week” archive at www.foldfactory.com.
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.