Slide Sleeve Tear-and-Pull Mailer - 60-Second Fold of the Week
We're always amazed when a format that feels like it must have been done by hand is actually manufactured by machine! This clever sliding interactive mailer from our friends at Information Packaging in Toronto is both engaging and production efficient!
Simply tear off the lead edge of the mailer, and pull the tabs for a smooth, sliding reveal right and left and a merge of imagery in the center. A lift of the cover opens to an interior two-panel spread. You won't want to miss this trifecta of marketing, paper engineering and production!
How was the Slide Sleeve Tear-and-Pull Mailer produced?
Folding Style: Slide Sleeve
Engineering and Production: Information Packaging, Toronto, Canada
Client: Colgate-Palmolive Canada
Paper: 10-pt. Carolina C2S
Size: Folded - 9"x5.875" opens to 9"x11.75"
Finishing: Diecut and score, machine-automated fold and glue. Single tab for mailing in Canada.
Budget Rating: Low-Moderate
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.