Sleeved Brochure Trio with Unconventional Formats: 60-Second Fold of the Week
This week, a powerful trio of brochures — each one uniquely different from the others — is wrapped with a sleeve to form a compelling brand message for an unconventional college prep program.
The package includes a Snake Fold, an Accordion Fold, and a side sewn Booklet, and was designed by Leapfrog Group for The Crefeld School in Philadelphia, with pristine production by The Standard Group. Don't miss it!
How was the Sleeved Brochure Trio with Unconventional Formats produced?
Folding Style: Accordion, Snake Fold
Design: Leapfrog Group / Philadelphia, PA
Print Production: The Standard Group / Reading, PA
Client: The Crefeld School / Philadelphia, PA
Paper: 80 lb Cougar Opaque Cover and Text
Size: Folded: 6.625" x 6.625"; Flat: Varied
Printing: Printed on a Heidelberg LED UV XL106 Perfecting Press
Finishing: Die-cut/Score, Fold, Side Sewn Binding on Booklet
Budget Rating: Moderate – High
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.
