Sleeve Mailer with Wrapped Booklet Insert: 60-Second Fold of the Week
This promotional self-mailer from Jeep offers a fresh twist on the classic Sleeve Mailer format. A wrapped booklet insert slides out of the sleeve and provides a layered discovery of imagery, special offers, and messaging.
This format has a lot of potential in other verticals, like higher ed, healthcare, retail, and more!
How was the Sleeve Mailer with Wrapped Booklet Insert produced?
Folding Style: Sleeve Mailer with TriFold-Wrapped Booklet Insert
Client: Jeep
Paper: ~80 lb Coated Cover throughout
Size: Sleeve: 10.25" x 6"; Inserts: 12-page Booklet 10" x 5.75"; Tri-Fold Wrap 25.375" 5.75" flat, 10.125" x 5.75" folded
Printing: Printed 4/4
Finishing: Die cut sleeve, fold and saddle stitch booklet, assemble, glue, tab.
Budget Rating: Moderate
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.
