Sleeve Mailer with Foldout Insert: 60-Second Fold of the Week
This week's solution offers tremendous style with a simple and exciting lock-and-pull foldout mechanism for mail. Produced by the team at Classic Color in Chicago for Sappi Fine Paper's new online resource for brand marketers, "POP," this mailer is designed to standout and leverage the power of printed media.
The piece arrives in a bright blue envelope that holds a sleeve mailer format like you've never seen. Add special print effects and great imagery on gorgeous McCoy Silk paper, and this piece is a total winner.
How was the Sleeve Mailer with Lock-and-Pull Foldout Insert produced?
Folding Style: Sleeve Mailer
Print Production: Classic Color, Chicago, Ill.
Client: Sappi Fine Paper for sappipops.com
Paper: 100# McCoy Silk Text and Cover
Size: Folded: 9˝ x 7˝ ; Flat: (carrier) 19.5" x 8.5" / (insert) 16.625˝ x 8.75˝
Production: Printed 4/4 with 2 spot PMS, plus spot satin/gloss varnishes and spot gloss raised UV coating.
Finishing: Diecut and score, glue, fold and insert into envelopes.
Budget Rating: Moderate
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.