SK+G Streamlines Marketing Campaigns with CHILI Publish
Sophisticated data capture and segmentation are driving multichannel communications and personalized campaigns. The challenge at SK+G was to integrate all channels—including print—within one single system.
Following the same rules
An SK+G campaign typically starts with a print piece or email that drives the recipient to a personalized URL. When the visitor completes the online form, a follow-up email or postcard is sent. Depending on what action the recipient takes, the communication continues. “Our automated marketing platform connects to our clients’ data sources,” explains Claud Monro, Senior Vice President of Business Development, SK+G. “Data is delivered to our platform based on rules that automatically trigger marketing campaigns. It eliminates the need for clients’ marketing teams to begin the process by manually uploading lists.” SK+G needed its platform to be able to create a print-ready file in addition to digital communications, using the same business rules for both.