Singapore Airlines Tests Paperless In-flight Magazines
SilverKris, SIA’s travel magazine; KrisShop, the Airline’s inflight sales catalogue; and KrisWorld, SIA’s inflight entertainment guide; will be the first publications featured as part of the inflight entertainment system offerings.
The SmarttPapers application uses a patented file compression technology to compress and transform magazines and newspaper contents into a digital format for integration into the inflight entertainment system.
In line with efforts to reduce the amount of paper carried on board, thus reducing weight and saving fuel, the Airline aims to extend this initiative to other publications at a later date, including menu cards and the more than 100 international and local magazines currently carried systemwide. The plan is also to introduce e-newspapers and e-books on board using the same technology.