Simply Effective L-Cross Mailer: 60-Second Fold of the Week
Nothing makes us happier than to share a format that is not only creative but also effective and accessible. This week's solution from MGM National Harbor Resort in Oxon Hill, Maryland is the total (mail) package.
Produced by Bennett Graphics in Tucker, Georgia, this simple L-Cross mail format provides an interesting way to tell a story or create suspense. Printed digitally and folded by machine, this format is - as we like to say at Foldfactory - a "low-budget wonder."
How was the Simply Effective L-Cross Mailer produced?
Folding Style: 3-Panel L-Cross
Design: MGM National Harbor, Oxon Hill, Md.
Printer: Bennett Graphics, Tucker, GA
Paper: Envelope: Esse Quartz; Insert: Cougar Opaque 100-lb. cover
Size: flat: 18x7.875˝; folds to 9x4˝
Production: Printed on an HP Indigo digital press with variable data personalization
Finishing: Die-cut/Score, machine fold, insert and inkjet. 42,000 qty.
Budget Rating: Low - Moderate
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.