Shweiki Media Presents a Twitter Training Webinar
AUSTIN, TX—April 4, 2013—In this free 30-minute Twitter training webinar from Shweiki Media, Kevin Knebl—author, speaker, and small business trainer—discusses important, must-know social media strategies for the platform known as Twitter and explains how small businesses formerly unfamiliar with it can learn how (and why) to use the social media platform effectively.
When inquiring about Twitter, one first has to ask the question "What makes Twitter different from other social media sites?" Besides the obvious character limitation (140), Twitter differs from other social sites in its conversational aspects. Unlike LinkedIn and Facebook, Twitter is a condensed form of communication. For the majority of Twitter users, mass consumed content publicity isn't a strong aspect of the site (unless they have a crazy-large amount of followers). That being said, personalized "one-on-one" communication (what modern customers crave) between a host user and their "followers" has never been cheaper or more effective. Proper Twitter application is less about what the user has to say, and more about what links and/or well-phrased verbiage the user chooses to promote.
A Twitter follower is a user with an account that chooses to "follow" the content posted under a particular account name. While as an account owner, you can choose to "follow" the accounts you find interesting (and therefore see those selected users' content daily on your Twitter feed), real power lies in having a large group "following" for your said account. If a user or business wants to gain influence in the Twitter world, they need to be posting content that makes stranded users want to follow them. The larger the number of followers an account accumulates, the larger the audience is receiving the message, and the greater number of accounts there will be "re-tweeting" or sharing your proposed content and passing it forward to their own followers.
Once a Twitter account has been live for a while, and their follower/following numbers have gotten substantial, it's recommended that the users start organizing account information into lists. Lists are helpful in segmenting one's account followers into groups and cutting through feed clutter. For example, if one is running a Twitter account for a physical therapy office, it might be helpful to the account host if they created different lists separating their clients into athletes, those who've had car accidents, those who need knee replacements, etc. Once a list is created, all an account manager has to do is click on whatever list they have created and all accounts under the list umbrella will show in their Twitter feed, making it easier to find the users that they're looking for.