Farquharson/Tedesco on Business Development: Do/Don't Leave That Voicemail
The only certainty is that voicemail allows creative people to have some fun: Years ago, a print sales rep, having already left numerous voicemail messages, decided to use the technology to his advantage. As a spur of the moment idea, he left a message where he pretended that the Buyer picked up the phone and imitated his voice, congratulating the sales rep for his diligence and rewarding him with an appointment. Thirty minutes later, the Buyer actually returns the call, laughing hysterically, and adding, "You win. Let's get together." Don't you just love a happy ending? PI
About the Authors
T.J. Tedesco is team leader at Grow Sales Inc., a marketing and PR services company that has served graphic arts companies since 1996. He wrote "Direct Mail Pal 2012" and seven other books. Contact Tedesco at (301) 294-9900 or e-mail email@example.com. Bill Farquharson is a vice president at NAPL. He can help drive your sales. Visit www.aspirefor.com or call him at (781) 934-7036.
Bill Farquharson is a sales trainer for the graphic arts. Email him at Bill@AspireFor.com or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault are available at BillFarquharson.com.