High-Speed Inkjet Presses: Next Round of Investments
Along with the press, Spinelli made a significant investment in additional staffing to handle the programming of 1:1 jobs (which it designs in both XMPie and GMC). He also replaced the company's fleet of old-style, swing-arm inserters with PB MatchMail inserters running at 3,000 sph. The company's eight-color, 40˝ Heidelberg sheetfed perfector has been sold. (ANRO still operates a nine-color, 40˝ Heidelberg perfector and a bank of two- through six-color conventional presses.)
While ANRO could have managed with a 20˝ press, the appeal of market expansion was compelling. For example, the company recently used its T300 to run a job of full-color transit schedules. "Even though these are static items, they are versioned," explains Spinelli. "It was much more efficient to print them on the T300. It worked out incredibly well."
The biggest adjustment in buying this machine, according to Spinelli, was the finishing. "We were a sheetfed environment from day one," he says. "Going to web was a whole mindset change. There isn't a part of the operation that hasn't been impacted by inkjet."
But the benefits have been worth it. Not only can ANRO offer high-volume, 100 percent text and image personalization, it can offer additional postal savings, as well. "We have a half-million-piece rate adjustment mailing in-house right now that is 28 base letters and, within those versions, there are 102 variables," says Spinelli. "By combining all of the versions into one mailing, we saved our client $15,000 in postage costs alone."
For ANRO, the addition of high-speed inkjet is a game changer. "I couldn't imagine starting 2013 without it," Spinelli concludes. "I know that's a bold statement, but it's true."
RevSpring: All About Volume and Heavy Personalization
At RevSpring (as in "Revenue Spring"), formerly Dantom Systems, high-speed inkjet is all about volume. After a string of acquisitions, including Data Image (Newark, OH), PSC InfoSystems (Oaks, PA) and Best Bill (Phoenix)—all of which are in the health care and bill collections verticals—it produces between 65 million to 70 million letters per month.