Students from Design School, Highcon Join to Design with Digital Finishing
YAVNE, Israel—July 23, 2015—At a graduation ceremony at "Shenkar - Engineering. Design. Art" third-year students showcased the products they designed with Digital Finishing in mind. A collaboration between Shenkar, one of Israel’s leading design schools, and Highcon, inventors of the revolutionary Highcon Euclid digital cutting and creasing solution, culminated in a spectacular demonstration of what happens when design and production come together.
This special project, promoted by Highcon, asked students to design real world products that would best show off the infinite design potential of the Highcon Euclid. The industrial design students were divided into 10 groups, each of which formed a studio to plan paper and cartonboard products that would both answer market demands and be suitable for production on the Euclid today and tomorrow.
The students were encouraged to stretch their imagination and the results were impressive. Products ranged from jewelry to toys to pop-ups, to everyday household products and futuristic designs.
“Using our machine as an industrial manufacturing platform, and with no preconceived ideas of the traditional production limitations, the students took their design concepts to the extreme," explained Yaron Eshel, Highcon applications specialist and a former graduate of Shenkar. "The ideas they came up with were innovative, artistic and yet highly functional. They took the use of cardboard and paper to a whole new level of functionality.”
Faculty advisors for this project were Avigail Reiner, Shira Borer, Ran Kazes, Amir Lipsicas commented, "The Highcon initiative allowed us to bridge the gap between academia and the real world and expose our students to cutting edge technology. Our students were thrilled to be able to express themselves without the limitations of the existing, conventional technology.”
Highcon will be producing a limited number of the best products and showing them to relevant brand owners and design agencies, as well as Highcon converters, trade finisher and printer customers to turn this into real live production.
The Highcon Euclid is the first fully digital cutting and creasing machine for converting paper, labels, folding carton and microflute. The Euclid incorporates Highcon’s patented ‘DART’ (Digital Adhesive Rule Technology) to produce creases and high-speed laser optics for cutting and etching.
Founded in 2009 by Aviv Ratzman and Michael Zimmer, Highcon has developed a truly innovative digital cutting and creasing solution that is transforming the post-print market. The Highcon Euclid offers converters and printers design flexibility, and rapid speed to market, while eliminating costly production steps and reducing carbon footprint of label, paper, folding carton and microflute production. Launched at drupa 2012, the Euclid is installed at customer sites in the United States, Asia, Europe, Middle East and Africa. Highcon is represented by channel partners and a dedicated sales force.
“Shenkar - Engineering. Design. Art” has established itself as one of the leading colleges in Israel. Every year, Shenkar's graduates find themselves in the forefront of research and the industry, exhibit their works, participate in competitions and win prestigious awards. Combining faculties of engineering, design and art is the basis of this institution’s unique multidisciplinary academics, allowing students and professors to combine cutting-edge technologies with contemporary design and artistic concepts. Each faculty has its own character, yet maintains fruitful collaborations with the other faculties, exposing students to a variety of disciplines and different fields of knowledge. Shenkar was founded in 1970 as the “College for Fashion and Textile Technology,” with the goal of qualifying skilled manpower for the Israeli industry, as well as providing it with advanced R&D services.