SHAPCO PRINTING — BROTHERS BOUND BY INK
This way of thinking has paid off big for Shapco, as it was the first in the state to install a direct-to-plate system nearly 10 years ago. Shapco was also one of the first in the area to offer stochastic screening, helping it to capture more high-end work for the art world.
“These clients are especially particular about detail and color reproduction,” Joel Shapiro points out. “A lot of our art books end up in museums. We have developed a reputation for quality in that genre.”
Positioned for Packaging
Its latest equipment addition is a Kluge folder/gluer for packaging materials—another domain where Shapiro would like to see the company excel. “We do some pocket folder, CD holder work now, but I want to get more into product boxes.”
He is also looking at a yet-to-be- released hybrid screening technology from Heidelberg and to convert one of their eight-color presses with the Chameleon, a new roller from Bottcher designed for full UV or conventional printing.
The company has also established relationships with about 10 printers that outsource to them. According to Joel Shapiro, they are willing to take on the difficult projects, something valued by their partners. “Printers see that we have an expertise in quality,” he adds.
Shapco Printing’s dedication to quality reproduction has been recognized over the years with multiple Printing Industries of America Benny awards and, most recently, by winning more Printing Industry of Minnesota Printing Quality awards than any other printer in the state.
As for the future, Shapiro says they will be expanding into more variable data printing and direct mail. Another area of expertise for Shapco is in employee relations. The Shapiro brothers’ philosophy is to expect a lot, yet pay well, which is why the company has almost no turnover.