SG360º, a Segerdahl Co., Receives Salesforce Marketing Cloud Trailblazer Award for Direct Mail App
WHEELING, IL—October 29, 2014—SG360°, the empirical multi-channel marketing integration company, was presented with the Salesforce Marketing Cloud Trailblazer Award at the recent 2014 Connections Show for its 360ºINTEGRATion Direct Mail App. The Trailblazer category is dedicated to the Salesforce Marketing Cloud partner who goes where no partner has gone before. In this case, the 360ºINTEGRATions team of strategists and programmers impressively combined Journey Builder with their own proprietary tools to build a one-of-a-kind app.
The 360ºINTEGRATions Direct Mail App provides everything needed to launch true omni-channel automated campaigns that seamlessly integrate printed direct mail pieces with digital marketing. With the 360ºINTEGRATions Direct Mail App, touchpoints in a customer’s lifecycle are easily automated and managed to keep up with today’s constant need for fresh content and new interactions.
According to Tom Dyson, vice president of SG360ºINTEGRATions, "The positive response to our ability to setup robust trigger direct mail campaigns within Journey Builder was overwhelming. We knew we were filling a hole in multi-channel marketing and the reaction to our initial rollout of INTEGRATions proved it."
The 360ºINTEGRATions Direct Mail App in Salesforce Marketing Cloud’s Journey Builder allows users to:
- Send a direct mail triggered by an abandoned cart or site visit
- Reconnect with customers who are no longer engaging with your e-mail via direct mail
- Automatically send direct mail after a customer unsubscribes from e-mail to continue the journey
- Drive e-mail opt-in with Direct Mail and Purl/QR linked campaigns
- Link transactional e-mail and direct mail to assure customers always get the message even if their e-mail address is no longer active
- Trigger a reminder e-mail when a direct mail piece with valuable offers gets in home
- Abide by the customers channel preference and deliver newsletters, birthday cards and invitations via the channel they chose, e-mail, mobile or direct mail
"Being a new partner with Salesforce Marketing Cloud, we could not be more proud of this award," said Rick Joutras, SG360º chairman, president and CEO. "Our team of digital and direct mail experts exemplified the Trailblazer Award by knocking down walls and working diligently on an app that is successfully bridging the gap and blending direct mail and digital marketing."