Selling Digital Printing--Making Money, Digitally

And they have to appreciate its potential. That's why Winston Printing—a company with an Agfa Chromapress, Heidelberg GTO-DI and Xerox DocuTech in its digital department—decided to bypass the normal contacts when marketing its digital services.

"We've not been going to your normal print buyers," says Vice President Mical W. Fowler. "We've been targeting people in marketing.