Selling Digital Printing--Making Money, Digitally
Barber notes that the Printing Center's MicroPress has multiple units, so it can handle a number of jobs. And accommodating new work is no problem.
"[The operator] had all five units going on a big job the other day, and then a rush job came in for 500 copies," Barber says. "She just turned one unit off and ran that rush job on it."
ProColor also enjoys quick turnarounds with digital printing. In fact, the company added two DocuColors for the sake of redundancy. Since ProColor pushes the on-demand concept with customers, it needs to deliver.
"The service that we offer and the turnaround we commit to don't allow us to be down for even a few hours at a time," Malam says.
"By having two machines, we always have one running."
And as long as the systems keep running, the market for digital printing shouldn't run out of steam. "This technology is here to stay," Kinney says. "I love the fact that I can walk over there and give them a CD or a disk, and in 15 minutes, I can look at a four-color, two-side-printed piece. It really is instantaneous."