Screen to Establish Itself as a Leading Supplier to the ‘Print on Demand’ Market
January 16, 2008—The printing industry is under considerable pressure from electronic media and to improve its environmental profile. Screen is responding to the changing needs of the printing industry by undergoing tremendous change and developing products that will help the industry thrive. The company’s theme for 2008 and beyond is ‘Creating a Future in Print’ - a future not only for Screen and its customers but for the industry as a whole. Consequently, Screen is committed to providing both the infrastructure to allow print media to complement electronic media while helping the industry embrace a more environmentally responsible approach to production.
Creating a future in print is about more than just saving money or increasing productivity. It’s about creating new opportunities for printers: from building wraps through to highly personalised photo catalogues that can be put together and ordered on-line. This is an accelerating trend which Infotrends predicts will be worth USD 90 billion dollars by 2011 in the United States alone.
The future of print is ‘Print on Demand’ (POD) and it is fundamentally changing the use of print and creating new business opportunities, unlike any other technological changes. As a precision manufacturer with a long history of building innovative imaging technologies, Screen is perfectly positioned to develop powerful POD devices for: sign and display, direct mail/transpromo, newspaper, packaging, commercial and industrial applications .
With a reputation built on consistent and reliable precision engineering, Screen is applying its considerable expertise to developing, manufacturing and supplying an innovative range of digital presses. “Once you have built a machine that can fire ink, you still have to be able to manage and control the colour that is produced,” says Brian Forsdike, President, Screen Europe. When it comes to understanding colour, Screen can call on more than 50 years’ experience of screening, dot formation and colour management. These are skills that will be a key differentiator for any Screen inkjet press. In addition to the technologies, the right manufacturing skills are needed to put them into practice. Screen is well equipped to deal with the incredible level of accuracy required to build such devices.