Save Time, Not Money

Good morning!

Many, many years ago I posted a question on a Buyer’s LinkedIn group page: “Why don’t you people return voicemails?” There were numerous responses (all lame, whiny non-reasons) but one stuck out with me. It read, “Bill, I get 50-60 voicemails a day. If I returned every call and gave everyone, say, five minutes, that’s five to six hours per day of phone conversations. So, what I do is to listen to the first few seconds. If the caller says anything about saving me money, I hit ‘Delete.’ The only calls I listen to are the ones where someone promises to save me time. That is what I value the most.”

Interesting, huh?

Saving time is more important that saving money? That’s a debatable but interesting comment, one you can build on to fashion a powerful voicemail message. Anyone can promise savings. But only the very best can deliver on a promise to save time.

Do you sell storefront?

Can your clients submit files electronically?

Do you have Amazon-level communication skills?

Each of these aspects is a great selling point. Time is indeed a valuable resource. And it makes for a great voicemail, too.

This week, we celebrate and honor one Allison Linnea Farquharson for hitting 50! My amazing wife, your best years are ahead of you!

Need sales? New business? Need a process to restart momentum? Keep it simple. Contact Bill Farquharson through his website, BillFarquharson.com or 781-934-7036. Not cheap, just effective.