Sandy Alexander Launches Direct Mail App on Salesforce AppExchange
Sandy Alexander, Inc., a leader in integrated multi-channel communication solutions, announced the launch of a direct mail app on the Salesforce AppExchange. MailPath, an application specific to Journey Builder within SalesForce.com’s Marketing Cloud, allows marketers to streamline direct mail within their automated journeys.
Reimagine how your word is heard and incorporate direct mail alongside your digital omni-channel communications with MailPath. Trigger direct mail as easily as email and SMS communications by adding multiple direct mail formats into your automated journeys within the Journey Builder environment.
MailPath is now available on the SalesForce.com App Exchange here.
The benefits of using MailPath:
Secure workflows – HIPAA and SOCII compliant
- Turnkey – technology solution with print and mail distribution
- Multiple formats – flexibility in the direct mail formats produced (postcards, letters, kits, etc.)
- Scalable – from 100’s to Millions of pieces mailed in each campaign
- Easy – simple integration of application into the Journey Builder environment, no need to use other applications!
MailPath
“More and more of our clients across a multitude of verticals; healthcare, retail, automotive, pharmaceutical and others, have been utilizing Journey Builder for triggered delivery of their digital communications but quickly recognized the gap of automating the delivery of direct mail,” explained Betsy Davis, EVP & National Sales Director at Sandy Alexander. “Understanding the importance of direct mail, we took this opportunity to provide the MailPath application as a solution to incorporate direct mail as another channel within their journey’s and improve their response rates.”
The preceding press release was provided by a company unaffiliated with Printing Impressions. The views expressed within do not directly reflect the thoughts or opinions of the staff of Printing Impressions.
