Sandy Alexander Launches Second HP 10000 Digital Press

CLIFTON, NJ—June 24, 2013—Sandy Alexander, a leading direct mail and commercial print provider, announced today that it has concurrently brought online its second HP Indigo 10000 digital press while also expanding its capabilities in one-to-one marketing. Sandy Alexander was one of the original beta sites for the HP Indigo 10000 and the first in the United States to be operational with the new press. Since the system is primarily used for one-to-one marketing/variable data printing campaigns, Sandy Alexander also expanded its team of experts and capabilities in the variable data composition, data management and custom workflows areas.

“The demand for the new larger sheet size provided by the HP Indigo 10000 in combination with our Variable Data Printing capabilities has been phenomenal,” said Mike Graff CEO and president of Sandy Alexander. “The HP Indigo 10000 allows us to transform our offerings, created by the unique combination of format size and image quality. That capability in combination with our industry leading one-to-one and cross marketing capabilities has allowed us to support new programs for our Fortune 500 clients in the automotive, retail, financial and travel industries.”

“The HP Indigo 10000 digital press is the first B2-format (29.5x20.9˝) sheetfed HP Indigo solution.” Mike Graff continued, “The new sheet size combined with expanded content management offerings, allows clients to more easily implement and manage personalized communications with highly targeted messaging. This has provided our clients with increased creativity, efficiency and has resulted in more impactful marketing campaigns. This has generated a competitive advantage in the marketplace for our clients—while also dramatically increasing their marketing ROI.”

The two HP Indigo 10000 digital presses are complemented by an HP Indigo W7200 digital web press and HP Indigo 7000. The company has also applied its industry leading cross platform color management solutions to these systems.

About Sandy Alexander
Sandy Alexander is the largest independently-owned, high-end commercial graphics communications company in the nation, serving the needs of Fortune 500 companies and many other enterprises from coast to coast. Sandy Alexander’s broad array of services range from digital solutions, sheetfed and web capabilities, webs with inline finishing/personalization, wide- and grand-format and printing for retail visual merchandising. Because of Sandy Alexander’s broad range of resources, Sandy Alexander can provide the most impactful and efficient printing for any campaign regardless of substrate, size or quantity. Sandy Alexander is also a leader in protecting the environment with 100 percent wind energy, SGP certification, digital and wide- and grand-format carbon neutral facilities and tri-certification for chain-of-custody paper.

Source: Sandy Alexander.

Correction
A news item appeared online on www.PIworld.com and in our e-newsletters last week that Sandy Alexander has just expanded into wide- and grand-format digital printing. Actually, Sandy Alexander has been serving that market since 2010. Printing Impressions regrets the error.