Prep for a Buyer Inquisition –Dana
Do you provide education, in any form, to your customers? This is particularly important for inexperienced print buyers. A printing company that accommodates customers with a variety of educational offerings is a valuable partner.
Preparing to face a team of prospective clients at a major company after you’ve responded to an RFP takes planning and strategizing. You’ve already invested a lot of resources. This meeting is as important a meeting as you’ll ever attend. You can’t over-prepare for it. Think like a prospect and act like a prospective partner. PI
About the Author
Margie Dana is the founder of Print Buyers International (www.printbuyersinternational.com), which offers educational and networking opportunities to those who work with the printing industry. She produces an annual print buyers conference (www.printbuyersconference.com) and has written her popular e-column, “Margie’s Print Tips,” since 1999. Dana speaks regularly at trade events and offers consulting services as a print buyer specialist. She can be reached at firstname.lastname@example.org.