Dome, Setting a Torrid Pace in Sacramento, CA, With an Augmented Set of Offerings
Wide-Format Drives Conventional Work
As Dome has enticed many customers with its grand-format inkjet output, it has experienced a resulting uptick in conventional litho work. According to Tim Poole, both formats are driving business to one another, and the company is just scratching the surface of grand-format's potential among its client base.
Another improvement came in the form of a Website redesign for Dome. Its previous iteration did not "play well" with Google, and the result was a lack of what Tim Poole calls "organic traction." The company now fares better in search engine optimization results.
The Website redesign provided the company with an opportunity to better emphasize its value-added resources, and it also paved the way for a soft rebranding, with "printing" removed from Dome's name. Moving forward, microsites are planned that will speak directly to the needs of health care, financial and casino customers.
Of all the changes in the company, one of the most evident can be found in the faces of Dome's employees. In the years following the Great Recession, Dome has been able to bolster morale to an all-time high. The employees have bought into the team sales concept and, what's more, there's a true feeling of family among them.
"When people come to work," Bob Poole adds, "they come with a strong passion to serve our clients."
His brother agrees. "We're excited about our growth and the opportunities in our industry, as well as the fact that we're having fun as a different organization from what we were," Tim Poole concludes. "We really think the excitement and culture of our business shines through. Bob and I are excited, and that has filtered through our entire organization." PI