Dome, Setting a Torrid Pace in Sacramento, CA, With an Augmented Set of Offerings
The Right Tool for Every Requirement
On the technologies side, Dome offers a myriad of tools, including online ordering and asset management, mail tracking and performance analytics, plus mobile marketing solutions like PURLs, e-mail campaigns and social media.
According to Bob Poole, chief sales officer, the company's ability to provide a bundle of services opens the door for clients to enjoy the benefits of single-vendor sourcing. He feels the various pieces of the product and service puzzle have paved the way for Dome to add new clientele, and to sell deeper into existing accounts, as well.
"E-commerce is driving a lot of different clients that we have right now," Bob Poole says. "We really see that as a driving force going into the future, along with wide-format printing and fulfillment. It's almost becoming where our sheetfed and web offset presses are becoming more auxiliary pieces of equipment."
Dome went through a transition in early 2012 after Bob and Tim Poole became sole owners of the company. One of the biggest developments to come from this evolution was the manner in which Dome serves its customer base. With the company rich in a diverse range of client verticals and offering a likewise menu of products and services, Dome opted for a team sales approach. Now, sales reps, estimators, CSRs and leadership all operate in cell clusters aimed at leveraging experience and competencies within specific verticals. Tim Poole believes this approach better helps his company sell the full value it has to offer to a given market.
"This allowed us to focus these smaller sales groups around specific markets as particular specialties," Tim Poole states. "The net effect: we have a much larger and broader approach to landing larger clients and to building products and services that fit their needs. (Internally) what we found is, we're able to grow each individual salesperson's volume by providing them with the dedicated resources and focused tools that a smaller group can provide."