PaperSpecsGallery.com Presents: Form Follows Function (Video)
Ninety percent of success today seems to come down to simply getting out of your own way — don’t TELL when you can SHOW. Galvanic Graphic Group knows this. Rather than hitting their potential clients over the head with pages and pages of text detailing what they can do, they produced 500 copies of this no-nonsense booklet that lets their capabilities speak for themselves. "Form follows function," the front cover declares, and goes on to demonstrate this for 12 lovely pages.
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“Once the silicone dome label tab is pulled, the pages turn automatically, one at a time,” explains Galvanic Graphic Group Partner Elaine Gersten. “The opening spread has an image of a clock that spirals out and immediately engages the recipient. The textures of the coatings and Pantone colors selected are appealing and modern. Quotes [from famous people and characters] are paired with just the right images, and the clean overall design allows the recipient to view the sample pages without being overwhelmed.”
Sabine Lenz is the founder of PaperSpecs.com, the first online paper database and community specifically designed for paper specifiers.
Growing up in Germany, Sabine started her design career in Frankfurt, before moving to Australia and then the United States. She has worked on design projects ranging from corporate identities to major road shows and product launches. From start-ups to Fortune 500 companies, her list of clients included Oracle, Sun Microsystems, Deutsche Bank, IBM and KPMG.
Seeing designers struggle worldwide to stay current with new papers and paper trends inspired Sabine to create PaperSpecs, an independent and comprehensive Web-based paper database and weekly e-newsletter. She is also a speaker on paper issues and the paper industry. Some refer to her lovingly as the "paper queen" who combines her passion for this wonderful substrate called paper with a hands-on approach to sharing her knowledge.