Digital and Offset Convergence -- Going Long on Shorter Runs
The “St. Joseph” name is included in the branding of all of its operations, and the organization overall positions itself as a low-cost producer, Gagliano notes. It puts a lot of effort, including help from suppliers, into getting the output from all of its devices to match as close as possible, he adds.
The company already has been using Kodak Prinergy as the front end for all three processes, and is looking to go a step further by having one prepress department and a common MIS solution for the new printing campus.
Smith Litho has also seen the needs of some clients cross all three platforms of its printing services, according to Uslan. Ultimately, what gets printed is a PDF workflow for digital, sheetfed and web, he adds. Cross-training—from sales through manufacturing—helps bridge the gap between the operations, with prepress personnel trained to operate the digital presses, sheetfed and web crews able to fill in for one another, and account managers trained to process all types of work. PI