RRD Pursues Blockchain-Enabled Capabilities That Offer Publishers Extended Consumer Reach
CHICAGO — March 14, 2016 — RR Donnelley & Sons announced today that it is teaming with Context Labs (CXL) to pursue leading-edge, blockchain-enabled technology for its global publishing customers. The companies have extended their strategic relationship to further integrate the CXL platform technology within RR Donnelley's Print-to-Digital supply chain solutions.
"RR Donnelley has continually invested in new technologies, proactively leading and evolving our company through ongoing disruptions in communications channels for over 150 years. We look forward to bringing these innovative and state-of-the-art technologies and capabilities to our customers," commented Thomas J. Quinlan III, president and CEO of RR Donnelley. "This new offering from CXL, using blockchain technology, has great potential to deliver extended consumer reach for publishers while reducing their supply-chain costs and providing them with deep, direct, and secure relationships with the consumers who purchase their products."
Dan Knotts, COO at RR Donnelley, also adds, "RR Donnelley, with its global footprint, is uniquely positioned to bring this level of digital transformation to publishers, enabling them to more seamlessly and securely reach their customers. Using this digital technology, we feel that RR Donnelley can leverage its scale in the market to enhance the economics for its customers."
Dan Harple, CEO of CXL, also notes, "The mission at Context Labs is to provide platform solutions that enable publishers to reach consumers with less friction, reduce their channel costs, and provide better direct one-on-one customer relationships. The strategic relationship with RR Donnelley, a leader in publishing supply chain solutions, brings the key capabilities of our platform technology products (Chainplate Foundation for Publishing, Snapshackle for Publishing, coupled with VUEgraph Analytics) to RR Donnelley's large, global customer base."
He continues, "Blockchain technology has been evolving for several years and is now becoming integrated into work flows in supply chains and financial tech. We are delighted with RR Donnelley's decision to pursue these technologies for the publishing sector to enhance the role of publishers with the end consumers, at global scale."
About RR Donnelley
RR Donnelley (Nasdaq:RRD) helps organizations communicate more effectively by working to create, manage, produce, distribute and process content on behalf of our customers. The company assists customers in developing and executing multichannel communication strategies that engage audiences reduce costs, drive revenues and increase compliance. RR Donnelley's innovative technologies enhance digital and print communications to deliver integrated messages across multiple media to highly targeted audiences at optimal times for clients in virtually every private and public sector. Strategically located operations provide local service and responsiveness while leveraging the economic, geographic and technological advantages of a global organization.
About Context Labs
Context Labs, with offices in Cambridge, Mass., and Amsterdam, provides enterprise grade platform solutions that help customers develop new channels to market, reducing channel friction, while concurrently retaining and growing direct customer relationships. The company achieves this by delivering platform innovation integrating secure distributed and shared ledgers (Blockchain), network graph analytics and visualizations, data interoperability, trusted identity management, and micro-payment enablement. The platform consists of Chainplate Foundation, Snapshackle Interoperability, and VUEgraph Analytics.
Source: RR Donnelley.