RR Donnelley Awarded a Renewed and Expanded Multi-Year Agreement by Print Media Through 2020
CHICAGO—December 22, 2015—RR Donnelley & Sons Co. announced that it has been awarded a multi-year agreement by Print Media that renews and expands the companies' relationship through 2020.
Print Media prints, packages and distributes the YP The Real Yellow Pages directory that consumers use to find high-quality products and services in their area.
Under the terms of the agreement, RR Donnelley will continue to produce Print Media's YP-branded directories in the United States. In addition, the relationship is expanded to include distribution services.
"We are particularly pleased to be extending and expanding this valued, long-term relationship," said Dan Knotts, RR Donnelley's chief operating officer. "Our ability to fulfill and then to supplement and integrate our customers' products ideally positions us to support our clients in today's multi-media environment."
Jack Freker, CEO for Print Media, stated, "Our continuing relationship with RR Donnelley directly supports Print Media's strategy to focus on best-in-class print advertising solutions through dynamic enhancements in our print directory product, unique investments in related print mediums and a more focused strategy."
RR Donnelley has printed directories for Print Media and its predecessor companies for more than 40 years. Print Media and its predecessor companies have been publishing print directories for over a century.
About Print Media
Print Media is a directional media advertising company pioneering new ways for businesses to connect with consumers who are searching for goods and services in their local area. Print Media is the publisher of YP-branded telephone directories including the Real Yellow Pages directory.
The yellow pages directory is accessed more than 4,000 times per minute in Print Media's market areas—and used by half of the adults in the U.S. each year—according to an independent study by the Local Search Association conducted in 2014. In addition, print ad viewers are typically in the final stages of making a purchase or contracting a service with 75 percent making a purchasing decision after comparing print ads.
Print Media is owned by affiliates of Cerberus Capital Management and AT&T.
YP and The Real Yellow Pages are trademarks of YP LLC and used under license from YP LLC.
About RR Donnelley
RR Donnelley (Nasdaq:RRD) helps organizations communicate more effectively by working to create, manage, produce, distribute and process content on behalf of our customers. The company assists customers in developing and executing multichannel communication strategies that engage audiences, reduce costs, drive revenues and increase compliance. RR Donnelley's innovative technologies enhance digital and print communications to deliver integrated messages across multiple media to highly targeted audiences at optimal times for clients in virtually every private and public sector. Strategically located operations provide local service and responsiveness while leveraging the economic, geographic and technological advantages of a global organization.
Source: RR Donnelley.