RPI Acquires DPI, Expands North American Capabilities
SEATTLE—May 1, 2013—RPI, a leader in make-on-demand, private-label personalized photo books, greeting cards and stationery products for mass and specialty retailers, today announced that it has acquired DPI, an Atlanta-based company that provides Web-to-print, on-demand products and services for business-to-business customers such as Nestle, Johnson Controls and CB Richard Ellis.
The acquisition is a win-win for both companies, according to executives from both companies.
“Many of our customers have asked us to develop a strong presence on the East Coast, and this acquisition of DPI addresses that need,” said Rick Bellamy, CEO of RPI. “It will help us significantly reduce the time to deliver personalized products to consumers and businesses, and minimize unexpected delays in order delivery created by elements out of our control, such as weather.”
“Our customers can now take advantage of increased scale, faster delivery times to the West Coast, and expanded IT development capabilities offered by RPI,” noted Bob Moore, CEO of DPI. “They also will benefit from a broad assortment of products and services that will enable new ways to bring the brand to the consumer.”
This is RPI’s second significant acquisition in the past two years. In 2011, RPI acquired Paro, a company based in the Netherlands that provides print products for the corporate and consumer markets in Europe.
By acquiring DPI, RPI is addressing a growing market need for a company that can deliver powerful, near-time, Web-to-print solutions for global brands addressing both the consumer and business markets, Bellamy said.
“With the proliferation of today’s technology, we have entered a new age of personalization,” Bellamy added. “Consumers are using social and mobile platforms to control conversations about the brand story. Savvy companies are looking for authentic and meaningful ways to participate in these conversations, and to ultimately engage consumers to co-create experiences where tangible physical products are essential to the experience.”
