Rolling Reveal Mailer with Mobile Interaction: 60-Second Fold of the Week
This clever self-mailing format offers tremendous opportunities for interaction and creativity, as well as lots of real estate for content. Designed and produced by the team at DS Graphics | Universal Wilde, this promotional mailer was designed to show off the installation of a new and versatile piece of print production equipment at their facility.
The mailer uses a creative "aviation" theme and a rolling reveal hybrid format, combined with augmented reality to illustrate the features and benefits of the Konica Minolta KM-1 inkjet press. Great mail!
How was the Rolling Reveal Mailer with Mobile Interaction produced?
Folding Style: Rolling Reveal Folder (Hybrid)
Design and Production: DS Graphics | Universal Wilde
Size: Folded: 9.5x7˝; Flat: 27.813x20.731˝
Paper: 100-lb. Coated Dull Text
Printing: Printed 4/4 on a Konica Minolta AccurioJet KM-1 inkjet press. 3,000 qty.
Technology: Blippar WebAR
Finishing: Diecut, score, perf, hand fold, tab.
Budget Rating: Moderate
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.