Here's a stylish and practical format you're going to want to work into your marketing mix right away! This Rolling Broadside Reveal brochure features a simple modification to the classic Broadside Reveal.
By adding a panel and converting to a roll fold format, travel agency TAUCK was able to create a sneak-peek and a dynamic poster on one side, and lots of room for marketing copy on the other.
How was the Rolling Broadside Reveal Brochure produced?
Folding Style: Rolling Broadside Reveal
Client: TAUCK, Wilton, Conn.
Size: Flat: 10.75x15.875˝; Folded 5.5x9˝
Paper: ~80-lb. Text
Finishing: Score and machine fold
Budget Rating: Low-Moderate
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.