RIT Publishes Study of On Screen vs. Printed Photo Consumption

ROCHESTER, NY—Oct. 11, 2010—The Printing Industry Center at Rochester Institute of Technology has released a new monograph, titled “Print vs. Screen—Presentation Medium-Dependent Picture Consumption.”

According to the authors, “With the advancement of digital technology, the move from print to screen has influenced us all. We now see college-aged young adults use their laptop for many things that previously involved print. This gives rise to many questions, including: Which medium do these young adults prefer? Are information consumption and retention different based on the viewing medium? Does the medium preference change depending on whether people look at a magazine or photographs that they took?”