RIT’s School of Print Media Shifting Focus to Emerging Digital Technologies

ROCHESTER, NY—May 10, 2012—With the evolution of digital printing technologies and the growing prominence of mobile devices, Rochester Institute of Technology’s School of Print Media is leveraging its rich heritage in an effort to move forward into the digital age of media.

The School of Print Media is undergoing a transformation by redefining its curriculum to offer a more expansive, industry-relevant foundation, as well as re-establishing its alignment with professional partners.

“Expanding our charter around a full range of media channels, including print, Web, mobile and social media will enable our students to be the ‘media architects’ in the growing field of media communication sciences,” Chris Bondy, chair of the School of Print Media, explains. “We are working to include content that has a much greater practical application, with an emphasis on the present and leading-edge media and communication sciences material.”

As part of the transformation, School of Print Media will be adding a variety of small-format screen, litho and flexo presses in the next year to accommodate the changing landscape of print media and help the curriculum stay current by providing the immersive style of instruction that is an educational hallmark at RIT.

Additionally, RIT’s Goss Sunday 2000 web printing press will be removed once Goss International, the manufacturer that had consigned the press to RIT in 2002, secures a buyer for the press. This will enable expansion of RIT’s footprint in the digital printing space to accommodate the accelerating industry shift from lithography to digital printing.

RIT’s Printing Applications Laboratory and Imaging Products Lab will continue to offer sustainable, innovative technology on a global scale, which will increasingly be provided across a broader range of the media creation, development, application and production.

“RIT is committed to providing a well-rounded education that merges left-brain and right-brain thinking, the program delivers graduates that are in high demand,” Bondy says. “Students not only learn the traditional print business but also how to leverage that base knowledge for leadership in the all media channels including the Web, tablet computing, mobile and social media.