Rise Interactive and Quad/Graphics' Multichannel Agency BlueSoho Form Strategic Partnership
CHICAGO and SUSSEX, Wis. — July 8, 2016 — Rise Interactive, an award-winning digital marketing agency, and Quad/Graphics, a leading global printing and marketing services company, have announced they have entered into a strategic partnership. As part of the agreement, Quad has made a minority investment in Rise that will enable both companies to accelerate growth through co-innovation that delivers more value to their collective clients.
"Capabilities and culture played a huge role in our decision-making process," says Jon Morris, founder and CEO of Rise Interactive. "We have enjoyed our partnership with Quad and have found that we share a common vision for using data to transform marketing. Now that we have formalized the relationship, we look forward to continuously evolving our products and services toward that future."
The partnership brings together a company that's an expert at optimizing spend offline with a company that's doing the same online, using robust analytics to deliver highly relevant, consistent messages at scale and across print and digital channels.
Quad/Graphics president, chairman and CEO Joel Quadracci shares, "Now more than ever, marketers are looking for partners to help them orchestrate and measure the effectiveness of their marketing initiatives across digital and traditional channels. Quad has been focused on this market need by investing in and strategically complementing the offering of our multichannel agency, BlueSoho. Now, by combining Rise's digital expertise with BlueSoho's existing multichannel offerings, we will be able to offer campaigns that are more relevant, and better integrate online, offline and in-store programs to increase consumer response and revenue."
Adds Eric Ashworth, president of BlueSoho and executive VP of product solutions and market strategy for Quad, "Our partnership to date with Rise has proven very successful, and through this investment we will be better positioned to orchestrate complex, cross-media programs to give marketers improved predictability and control over the variables that drive consumer response. We consider this an important step in the evolution of BlueSoho and Quad's ability to produce comprehensive marketing solutions for our blue chip roster of clients."
The convergence of traditional and digital marketing continues to rapidly increase. Marketers' ability to strategically coordinate multiple channels to reach the right individuals at the right time with the right message will help Quad's and Rise's clients invest marketing dollars more effectively and create seamless experiences for consumers.
About Rise Interactive
Rise Interactive is a digital marketing agency specializing in media, analytics and customer experience. The agency's proprietary Interactive Investment Management approach uniquely helps clients see, shape and act on opportunities across the entire digital landscape. Rise is a strategic partner, helping Fortune 500 brands make smarter marketing investment decisions and create more relevant experiences for their customers.