Ripon Community Printers -- A Heat Wave
PI: Are you targeting any specific heatset markets and products with this press?
Lyke: (laughing) Ah, whoever will pay the bills. I'm embarrassed to say that we don't have a totally defined market. We're looking at business-to-business catalogs, which will probably be our primary niche to start with.
Darnick: The MAN Roland installation definitely lends itself to new opportunities. Since we already offer mailing services, as well as fulfillment, we are convinced these services will make us attractive to future heatset customers.
PI: Do you have plans for adding future heatset equipment?
Lyke: Yes, we allowed for three presses in the addition, and we plan on another addition after this, as well. We have room for the paper now and a proper workflow.
PI: Again, a bold move, given your success as a coldset printer.
Lyke: I'm a little bit adventurous, I guess, but we were cautious this time. We talked about this move for several years, but last time we got to the altar and backed down. A couple of years ago, we were ready to pull the trigger and couldn't do it.
PI: How big of a sales spike do you anticipate this will provide for the company?
Lyke: We're looking at 15 percent for the first year.
PI: Deba Horn-Prochno (RCP quality/resource manager) is raving about the excitement that has been generated in-house by the new press.
Darnick: People are excited about this new venture, knowing that we're continuing to look for new opportunities to grow the business and take advantage of services we already offer. I will admit, given the current economic conditions, there's also some cautious optimism out there, although that is to be expected.
Lyke: Another thing we did—almost on the spur of the moment—was purchase a Canon imageRUNNER 110 digital press that produces 110 copies per minute. Customer demand drove this purchasing decision. Obviously, it's a much smaller press, but still required a lot of investigation and preparation. With this coming online at almost the same time we got the MAN Roland running, we find ourselves going in two different directions.