Ricoh Takes Marketing and Branding Beyond Print
Ricoh (Booth 2022) is focusing its PRINT 17 offerings on helping customers offer their clients a full range of marketing services.
“Our booth is market-driven, just like our customers’ businesses,” says Kurt Konow, Creative Director of Marketing Communications, Commercial & Industrial Printing Business Group, Ricoh USA, Inc.
The Ricoh booth is concentrating on three key market spaces that will enable customers to grow their businesses.
The first involves the company’s continuous-feed production inkjet machines, a portfolio that includes the Ricoh Pro VC60000, an inkjet platform that produces more than 100,000 letter-size images per hour. Coupled with Ricoh’s software, the Pro VC60000 enables customers to smoothly transition from offset to digital without sacrificing print quality. The Ricoh Pro VC40000 offers speeds up to 120 meters per minute, and with the Ricoh TotalFlow Print Server R600A, is optimized to produce complex, data-driven direct mail and transactional output.
The second comprises the company’s toner-based digital presses, including the Ricoh Pro C7110X, a digital printer with speeds up to 90 ppm at 1,200x4,800 dpi; a fifth color station for clear, white, or neon yellow applications; textured media capabilities; and oversized printing up to 49". The RICOH Pro C9110 color digital printer can print up 130 ppm, and support media up to 400 gsm.
Then there is Ricoh’s industrial printer portfolio—including units from Ricoh, EFI, and Mimaki—designed to help PSPs broaden their revenue streams by offering indoor and outdoor display graphics applications. Specifically, the 63.4" Ricoh Pro L4160 wide-format printer uses aqueous latex inks to offer seven-color printing, including CMYK plus orange, green, and white. Users can print on a broad variety of media, such as clear, plastic, vinyl, textile, and backlit substrates.
“Each of these focuses will demonstrate how Ricoh partners with our customers to achieve success, and each are supported foundationally by our software solutions and consulting services,” says Konow.
Ricoh Consulting Services and Software solutions include workflow automation, implementation services, business development, color management, and business continuity to help them address an increasingly “omnichannel” environment.
“We’re seeing the need for the continued integration of both digital and print channels supported by workflow solutions that live in both the online and offline—brick and mortar—environments,” says Konow, “all driving to increased revenue and profit.”
Ricoh’s Consulting Group will be on hand in Ricoh’s booth to offer guidance and special presentations to attendees who are facing the challenges of successful marketing and branding. Whether it’s color consistency, workflow efficiency, or campaign services, Ricoh’s experts bring decades of unique, hands-on experience to help printers become stronger and more valuable partners to their customers. “We’ll be educating visitors on how digital and print workflow solutions can help improve revenue and profit margins in both online and brick-and-mortar environments,” says Konow.
