Ricoh Releases a Marketer's Guide to Data- and Insight-Driven Marketing

All author royalties from this book will be donated to Room to Read, an international nonprofit organization focused on literacy and gender equality in education.

“As marketers, we spend the bulk of our time and dollars on the ever-elusive goal of customer engagement. Today, consumers are in control, and a whopping 50 percent of consumers said they are leaving brands due to irrelevancy,” asserted Zoratti. “Through our work at Ricoh with leading hotels, telecommunications companies, insurance companies, public utilities and more, we’ve utilized the data-driven precision marketing tactics featured in this book to help secure our customers double-digit-plus returns on marketing investments. My hope is that this book is illuminating to other marketers and companies who are looking to improve customer engagement and drive revenue and ROI.”

Readers of this book will gain:

• Actionable Insights: This book will introduce a new, effective and practical approach—precision marketing—to business and consumer marketing that addresses the growing challenge of buyer resistance and message fatigue.
• Proof Points: Market metrics, data points and other compelling evidence is provided to support the precision marketing business case. “Precision Marketing” will provide resources to help the champions of change promote this approach in a way that gains the support of other senior decision-makers and decision-influencers.
• Compelling Case Studies: This book provides vivid examples of how other leading companies, across industries, geographies and applications, are employing insight-driven marketing to deepen customer relationships and achieve profitable growth.
• Perspectives from Business and Marketing Innovators: Drawing on the perspectives of thought leaders and business practitioners, “Precision Marketing’ will show that relevancy is key to today's successful business and marketing strategies—even as it defies some aspects of conventional wisdom.

Order a copy online or find out more information at www.precisionmarketingbook.com.

About Ricoh
Ricoh is a global technology company specializing in office imaging equipment, production print solutions, document management systems and IT services. Headquartered in Tokyo, Ricoh Group operates in more than 200 countries and regions. In the financial year ending March 2011, Ricoh Group had worldwide sales of 1,942 billion yen (approx. $23 billion). http://www.ricoh.com