RFID Transforms Customer Service, Retailing and Consumer Goods
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First time round, it ended in tears. Six years ago, some of the leading consumer goods companies and some of the retailers they supplied said that billions of RFID tags would shortly be applied to pallets and cases. However, it transpired that this was tricky to do at the UHF frequency chosen and, although the RFID suppliers and consumer goods companies lost several hundreds of millions of dollars trying to make it happen, it only benefitted the retailers. And the retailers were very reluctant to invest much money or even staff training into the opportunity.
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