Responsive Solutions Unveils the ‘Magic Touch’ for Printer Success
• Direct Marketing: The CUSTOMER+ Marketing Resource Center enables fast, easy and brand-compliant mail and email direct marketing campaigns based on templates established by the marketer or franchisor. This self-service model allows sales personnel, agents, franchisees and other stakeholders to leverage a centralized repository of content to create unique and effective—yet brand compliant—direct marketing campaigns, including the ability to upload lists and track results. Marketers and franchisors can easily monitor field activity, refining campaign materials for optimum results.
• Collateral Management: A Marketing Resource Center such as CUSTOMER+ acts as a centralized management system for marketing collateral, internal documents (such as employee handbooks and benefit packages), and more. Materials can be stored online for local printing, production by the print service provider, or fulfillment from inventory depending upon the needs of each individual transaction. Full reporting allows marketers and franchisors to track usage, monitor inventory levels and manage costs regardless of where materials are actually produced or stored.
• Digital Asset Management: Marketers and their internal and external stakeholders can have easy, secure access to approved images, logos and other digital assets. This self-service model saves time for the marketing executive and her team as well as ensuring that all digital assets downloaded by authorized users comply with branding guidelines. In the case of the Mojo coffee shop, assets can even include audio and video, allowing the franchisee to build a music or video playlist for use in the store that aligns with the franchisor’s guidelines.
• Apparel: In the Mojo example, employees wear customized tee shirts and hats, and are able to select from a variety of approved items through the company store aspect of the Marketing Resource Center. CUSTOMER+ includes sophisticated algorithms that allow for viewing of apparel items as well as automated pricing based on size and other factors.