Elections Printers — Power of the Press
National Hirschfeld’s executive team spent a lot of time looking at the best way to produce the newsletter in order to guarantee the delivery.
“We have iGen and InfoPrint 5000 digital technology, but felt the heatsets would give us the fastest delivery of the product,” he says. “We also installed the latest version of Kodak Prinergy, which will enable us to go from file to plate in the time necessary to make the delivery.
“The schedule will be very tight. We will only have 11⁄2 hours to go from file to hanging plates. The press will be pre-makereadied, so we will complete the printing in 30 minutes. This gives us one hour to stitch and one hour for any problems that might arise. It should be a very exciting four days!”
Exciting, indeed. While having done local/state elections printing in the past, National Hirschfeld has never printed material for a presidential election. It’s also the first time NH won’t be responsible for the physical delivery of an extremely timely product. Wilson explains: “The National Journal will be handling the delivery to the convention because of the security challenges.”
In business for 89 years, Globe Publishing has done its share of elections printing, producing brochures, postcards, flyers, labels, name badges, door hangers, campaign cards, etc., for candidates running for local, city, county and state elections. According to Bill Horst, president of the small, union shop, Globe Publishing is busy with commercial work year round, but gets extra work during election cycles.
Even though the Republican Convention is being held in St. Paul, MN, where Globe Publishing is located, the company isn’t doing any presidential elections printing. But neither are many other Twin Cities printers, at least not that could be readily found.
Printing Impressions invoked the help of the Printing Industries of Minnesota (PIM) to find printers doing work for the Republican Convention. PIM sent out a message to 12 of its members that are listed in the organization’s Buyers Guide as specializing in political printing. Of those 12 inquiries, only Globe Publishing replied.