Elections Printers — Power of the Press
“Elections materials are always very short turnaround,” Linn notes. “Rarely do we get projects that have more than a two-day deadline, and those are usually direct mail pieces with more complex messages or other requirements. We get a lot of last-minute work, as well, like when a candidate wants to respond to an allegation or smear tactic from his opponent, and needs to create a quick direct mail piece or simple brochure/flyer.”
Much of the elections material Linn mentions is printed for local city, county and state races. The printer does this type of work every election season, and it’s a biannual mainstay of the operation.
“Getting to work with the candidates and their staffs can be eye-opening,” Linn adds. “They’re usually very altruistic; they’re in this business because they have strong beliefs about things and want to effect change. It’s exciting to see them in action for their cause.”
Denver-based National Hirschfeld LLC is printing the nightly Democratic National Convention newsletter for the National Journal, which is a highly read political publication out of Washington, DC. National Hirschfeld (NH) was contacted by the Journal because of its printing capabilities that include conventional sheetfed and heatset web offset, as well as digital printing presses.
The Journal’s newsletter comprises a 16-page, self-cover publication—6,000 copies of which are produced each night of the convention (total of four issues). The required turnaround time is four hours from receipt of files to product delivery.
“The entire newsletter will be produced print-on-demand. What is unusual is that it’s POD on a heatset web press,” says Steve Wilson, vice president of sales and marketing. “We have scheduled one web for the week, so it will be idle while we are not producing the newsletter. And, we also have two other heatsets in case we need them for backup.”