REMOTE PROOFING -- Approved On-site
Customers typically use soft proofing to check for type rewraps, typos, correct fonts, color breaks, high-res file swapping, bleeds and the positioning of objects, Buczek says. Ensuring file integrity does present some challenges, he admits, since the proofing files are not used to output film. At the Holden companies, PostScript files are first converted to PDFs (using Acrobat Distiller), which then can be imported by Imagexpo.
In the cases where it has implemented remote hardcopy proofing, Advance Direct has installed the computer and proofer at the client's site, Buczek says. "With color management, color can be transportable to any device," he asserts.
Providing a Safety Net
Soft proofing has been broadly implemented by The Lehigh Press, as well, reports Eric Roberts, director of graphic technology. He says Lehigh is using ClearLogic's NetProof across its four divisions—Lehigh Lithographers (publishing components), Lehigh Cadillac Direct (direct marketing materials), Lehigh Colortronics (prepress) and Lehigh Press Puerto Rico (pharmaceutical inserts and labels).
The Pennsauken, NJ-based company made the move because its customers were demanding a faster, cheaper way to proof simple, last-minute corrections, Roberts reveals. Depending on the company, the range of products approved using soft proofing includes book covers and end papers, brochures, direct mail pieces and beverage packaging. NetProof is used as a replacement for final blues, but also for things like checking type corrections or confirming the accuracy of different versions of a piece, Roberts says.
"As the NetProof technology continues to improve, with the addition of rulers, zooming, multiple page uploads, etc., it will allow us to use soft proofing for a wider variety of proofs," he says. "The three things our customers are checking proofs for are color, size and content. Currently we are only able to offer soft proofing of content. With NetProof Version 2, we will be able to offer size checking, as well."