Rectangular Iron Cross Mailer with Layered Diecut Windows: 60-Second Fold of the Week
Here's an exciting solution for direct mail and higher ed clients! This Rectangular Iron Cross was modified to add a layered diecut window to build on a message throughout.
The format was created by Slate Group of Lubbock, Texas, and designed by Felisha Weaver of Arkansas Tech University as a memorable way to congratulate students on their acceptance to the University. Clever production details, great paper, and press coatings round out the piece. Now, that's GREAT mail!
Fold of the Week No. 513 Project Credits & Specs
Folding Style: Rectangular Iron Cross
Print Production: Slate Group / Lubbock, Texas
Design/Client: Felisha Weaver, Arkansas Tech University
Size: Flat: 26x18˝ Folded: 9x6˝
Paper: 100-lb. Flo Matte Cover
Production: Printed offset on a Komori GL 540 with LED-UV inks and flood soft touch aqueous coating.
Finishing: Diecut, Score, Hand fold, Glue dot and sticker insert, Tape seal. 4,500 qty.
Budget Rating: Moderate
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.
