Recalculating: Your Route Around the Price Objection

Watch this week's Short Attention Span Sales Tip here.

Good morning!

There’s no actual app to avoid the dreaded “Your price is too high” objection. But there is a way to steer around it entirely—and it starts by ditching the usual route.

Most reps go into a sales call talking about printing. The presses. The service. The big machines that make loud noises. The buyer asks for a quote, you run back to the shop, sharpen your pencil, and deliver your best number.

Predictably, you end up at the same dead end: “Your price is too high.”

Here’s the fix: Recalculate your approach.

Instead of selling print, start by understanding their business. Do your homework. Go to their website. Request info. Show up with insight and a question like, “I noticed it took two weeks for your brochure to arrive—what would happen if we could get qualified leads better materials faster?”

Now, the conversation shifts from specs and price to problems and solutions. You’re no longer just another vendor. You’re someone who brings ideas. And that earns you a seat at a better table—maybe even with Marketing or the Product Manager.

The result? No talk of price. Just a buyer saying, “When can we get started?”

You don’t need a new app. You need a new mindset.

And take the route to The Sales Vault at SalesVault.pro or call Bill Farquharson at 781-934-7036

The preceding content was provided by a contributor unaffiliated with Printing Impressions. The views expressed within may not directly reflect the thoughts or opinions of the staff of Printing Impressions. Artificial Intelligence may have been used in part to create or edit this content.