The Real Purpose of Voicemail – Short Attention Span Sales Tip
Let’s talk about voicemail, shall we?
The original purpose of VM was noble: To capture missed phone calls so that the intended recipient could return the message and all would be right in the world. Today, VM is used as a block to unwanted solicitations, too-frequent attempts from mothers, and salespeople just trying to do their job.
Does that mean you shouldn’t leave a message, that your efforts are being wasted? No. On the contrary: Message away. Say what you mean to say. Be bright and sunny and upbeat. Be someone you’d want to do business with. And do it all with the understanding that VM has a new purpose, a new place in the world of prospecting:
Voicemail is an audition.
See VM as a burden and it will be just that. However, see it as an opportunity and you have a whole new set of possibilities. Now, you can stand under the audition spotlight, clear your throat, and then clearly and succinctly state your case. Don’t assume that no one will hear it, that the fickle finger of fate is hovering over the Delete key, and that you are shouting into the abyss. Leave your message as if the client is in the audience sizing you up and wondering if you aren’t just the person he wants to play the lead part of the musical.
The nice part about this approach is that you get more than one audition, more than one chance to strut your stuff. What’s in your message is a tip for another day. For now, just appreciate the value of voicemail and make it your friend.
You may begin speaking at the tone.
The video version of this sales tip goes into more detail. You can find it on my YouTube channel: www.youtube.com/c/BillFarquharson
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Call me for help or with questions: Bill Farquharson, (781) 934-7036 or www.AspireFor.com
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