Reach the Right Audience — Sherburne
With a successful program in place, replicate that success to other like clients—and leverage your own direct mail campaign to get the word out.
You will be well on your way to becoming that trusted partner that marketers will turn to over and over again as they strive to help their companies—and their budgets—grow.
—CARY SHERBURNE
About the Author
Cary Sherburne is a well-known journalist, author and strategic marketing consultant working primarily with the printing and publishing industry. She is a frequent speaker at industry events, a regular contributor to industry publications and has written three books, available through the National Association for Printing Leadership (www.napl.org). Sherburne can be reached at Cary@SherburneAssociates.com.
- Companies:
- RR Donnelley
- People:
- Cary Sherburne
- Walter Payne
