Rate Increase May be Crippling for Catalogs
WASHINGTON, DC—Postal reform may have come a little too late for some businesses that rely on the United States Postal Service (USPS), particularly the catalog sector.
Members of the Direct Marketing Association (DMA) pelted the USPS’ board of governors with letters protesting some of the rates recommended by the Postal Regulatory Commission (PRC) for flat-shaped mail, rates that could jack up the price of mailing catalogs by as much as 40 percent. DMA membership called on the board to resubmit those rates to the PRC for reconsideration.
In a letter to membership, DMA President and CEO John Greco Jr. warned that if the board did accept the PRC’s recommendations, “I assure you that we will use every possible means to fight a harmful decision.”
The board is expected to vote on the PRC’s recommendations next week.