Quebecor World Direct--Building Business, One Client at a Time
Whatever the outcome, Barthen says Quebecor World Direct will continue to cultivate both markets (as well as promotional games), and he predicts continued success in each market—and the overall success of QWD as the world's leading direct mail marketer.
How can a company (even a mega-corporation the size of QWD) so confidently predict its own success, especially when other printing industry consolidators have not been so successful in similar quests?
The answer, Graham says, is that "Quebecor World Direct doesn't operate like other companies. We have a centralized, single-focus operation and a market-driven, customer-based approach that has allowed us to be successful where other printing consolidators have failed."
"With all the consolidations, all the independent printing companies being brought into large corporations, the large corporations have found it difficult to develop a single focus," Covelli interjects. "At Quebecor World Direct, we were successful in taking leading companies and integrating them into a system that has a single focus—one that satisfies what our customers want, need and value in growing their businesses, as well as the markets they serve."
"We're successful because we provide innovative products and allow our customers to maintain a leading edge over their competitors," Graham concludes. "It's a win-win situation. We're building our business one client at a time."
Countdown to M&A
Before 1998: World Color runs four manufacturing facilities to serve a generic direct mail marketplace: the former Wessel plant, in Elk Grove, IL; the former ISA Direct plant, in Aurora, IL; the web insert plant in Gainsville, GA; and the former William Feather Co., in Oberlin, OH.
March 1998: World Color buys Dittler Brothers, gaining entry into the highly sophisticated, highly personalized direct mail marketplace.
July 1999: World Color and Quebecor merge (the largest acquisition in commercial printing history), creating Quebecor World and the large Quebecor World Direct division.