Quebecor World Direct--Building Business, One Client at a Time
In 35 years, he and his firms have served a multitude of clients, including some of the biggest promotional game "players" in the world—such as R.J. Reynolds, which recently received delivery of what Graham claims is the largest print order in history, 3.5 billion game pieces.
With such mega clientele (and such mega millions on the line), Davis says R&D is a critical part of the promotional games business.
He says QWD is one of the few companies that has an "active, dedicated and pioneering R&D staff" to develop promotional game formats. As an example, he points to the company's development of temperature-responsive inks, lenticular printing and other innovations, as well as its latest move to the Internet.
E-drive Your Business
One of the company's most recent initiatives is the development of an Internet format for promo-tional games, known as e-drive.
The consumer takes one of QWD's e-drive computer pieces and logs onto the promo advertiser's Website to decode the game piece. Consumers can find game pieces in direct mail packages, newspaper or magazine inserts or point-of-purchase material.
The future holds excitement for marketers and customers alike, Davis says, as QWD's R&D team continues its efforts in e-drive Internet promotions.
"Keep an eye out for significant innovation in promotional games product offerings," he states, referring to a soon-to-be-released QWD product. Apologizing for being guarded, Davis says, "Look out for this next-generation e-drive, which is already in development and slated for debut this fall."
The future will also hold excitement for the Games product line itself, Davis explains. As part of the Quebecor World organization, from which the Games products receive tremendous corporate support, the product line is "virtually assured to be a success." By leveraging R&D and investing in high-tech equipment, he reports that the line will soon double its capacity to manufacture game labels.